Blog post 5-Content Marketing of Brookside
Blog post 5
Author: Sanjamdeep Singh Kang
Reese Crispy Crunchy
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Brookside Dark Chocolate
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For making the brand successful Marketing campaign is very essential
Today social media is the biggest platform for the brands
for promoting their products. Brookside which must focus on content marketing
as they are very behind in content marketing as compare to Reese. We can see
Brookside does not get enough followers and likes on different platforms on
social media which is must for every brand. Brookside needs to get more updated
and focuses on using more social sites to get promoted among people. Brookside
should post more pictures, blogs and video on social sites. They need to focus
more on YouTube as they have just posted a single video since they have created
the channel, which is one of the best source of advertising the products. They
should create innovate videos to attract more and more audience which will
automatically increase their viewers and subscribers on YouTube.
For a successful Brand advertising is the main part of it.
Brookside chocolate brand needs to create a different designed bars and
creative packaging with an innovative advertisement videos to get more
popularity on Social media. The more they post the more they will get views.
As we see that Brookside always post after a huge gap. The
post needed to be posted regularly and should every new chocolate what they
produce. This makes the chocolate and the page both promoted with a simple way.
Moreover, they should make long videos for each chocolate.
The brand should offer different games, quizzes and lottery
offers to its customers to attract more audience. As we see Reese has created
it own different site for games and event tickets, from this Brookside should
also need to create a different site for games, lottery prizes or quizzes. By
this customer gets attracted to the brand. They need to make their pictures and
videos more attractive with innovative designs and they should post what they
produce the latest.
Nice concept.
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