Snickers vs Twix on twitter

                   Blog post 2   

                                                         Yadwinder Singh maan           

# Snickers Hungry

#chocolate + caramel

·         Snickers tweet include promotion of their products moreover it tweets about various sports and events that it sponsors and give user various offers like in one of their tweet they mentioned about a chance to win some 2018 NFL season tickets. Some of their tweets were about how special their chocolate bar is on occasions.

·         On the other hand, Twix tweets about their partnership in the promotion of various events, promotion of Twix different flavors and tweets itself as a best cookie with a combination of chocolate and caramel. However, about the offers it provide to customers. As some of tweets are about their reply to other  people tweets on Twix chocolate bar

·         Moreover, Twix tweets a new thing every day as sometimes in a day they have 3 to 4 posts whereas snickers tweets on their page after every 3to4 days which shows that they ate less active on twitter

·          Both of the brands use 50-50 rule as half of their target is achieved while they promote or advertise and half is achieved during actual sales. But snickers doesn’t use it much often as compared to Twix chocolate bar.

Most successful tweet of snickers is promoting Toyota racing and the reason for its success is higher likes, reply’s and retweets as it has 61 replies’ 1.1k likes and 108 retweets.

Ø  Moreover, other reason for the success of this is lots of people love to watch racing and participate in racing events.

Most successful tweet of Twix is “Nothing says love like knowing your bae’s favorite. Just make sure you know which side”. #HappyValentinesDay #ValentinesDay

Ø  This tweet has 74 likes 283 retweets and 3.6k likes and 236k views

Ø  This tweet is most successful because it is about valentine and Twix can be special gift for your valentine.