SEO Audit






Screen captures of both brand home pages

Brand A









Brand B











1.     URL:

http://www.snickers.com/
https://www.twix.com/
2.     Page Title

Snickers® satisfies
TWIX
3.     Meta Description

Snickers satisfies
None
4.     Meta Keywords :

5.     Structural elements: 
H1, H2, H3


NONE

NONE
6.     Bold/Strong tags and
7.     Italic/em tags

Bold- None
                       Italic- None
Bold- Left TWIX, Right TWIX, delicious, Left TWIX
      Italic-  None

8.     Alt Text
“Bursting with almonds so you won’t; t; t; t; t burst into tears. Nobody wants to see you ugly cry when foursquare hungry."

"Bursting with almonds so you won’t; t; t; t burst into tears. Nobody wants to see you ugly cry when foursquare hungry."

"#Left TWIX is the greatest of all time. #Right TWIX is the 🐐Which side are you? It’s time to Deside

"Choosing between #Left TWIX & #Right TWIX may cause your head to spin, but the payoff is delicious. It’s time to Deside. Which side are you?"
9.     3Page Load Time
(estimate or use Moz)


4 seconds

6 seconds
10. Call-to-action:

·         Follow Hashtag
·         Connect on Facebook, twitter and YouTube
·         Play and read
·         Follow hashtag
·         Play videos
·         Connect on Facebook, twitter and Instagram
11. Anchored Text:

·         #EATASNICKERS
·         #CRISPER
·         #ICECREAM
·         #HUNGRYMEME
·         #NFL
·         #Left Twix
·         #Right Twix
12. Mobile Friendly:
Yes/No

        
          Yes

yes
13. Social Media:
(List all SM icons on the home page.
Facebook, twitter and Instagram
Facebook, twitter and YouTube


Comments

  1. Good description about snickers and easy to access through keywords

    ReplyDelete

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