content marketing idea

sub title: Blog post 5
Author: kanwalpreet singh

5 star fruit n nut

dairy milk silk

This is student concept for a Sheridan Pilon school of business social media marketing course. Marketing campaigns are very important for company’s success for long term as these are the keywords of the company’s products. These campaigns depicts the nature of company’s products. I am creating the campaign for Cadbury dairy milk and their marketing campaign could be that ‘’let’s have something sweeter’’ or ‘’let’s do it in a milky way. 

• The idea behind this campaign is to tell the audience main features of the product. The things which are the life of the product, without whom the product is nothing. So that is why I choose this campaign for Cadbury dairy milk.

•  I choose to do the campaign through the celebrities through advertisements, in events also where the posters and hoardings of Cadbury dairy milk would be posted so that the customers would come to know about the product. 

• My target audience would be children as well as the youngsters who are of the age group of between 14-30 because this age group is mostly the ones who likes to eat the chocolate bars. So that is why we choose to attract the children and customers more. We would make the posters and hoardings very interesting and eye catching with some offers on them so that the target audience would easily attract towards the brand.

•  We would also make a you tube channel for this campaign, in which all the details and information about the product would be posted on the regular basis. Some videos will also be posted whenever some new thing will be happen regarding the campaign and with likes, comments and subscription of our channel we come to know about the response of the audience regarding our campaign.

•  We are planning to launch this campaign in this upcoming summers with some delicious chocolates and some really good offers on purchasing the chocolate bars. We would promote this campaign on Facebook as well as you tube. We would post videos, advertisements etc., regarding our brand so that more and more customers would attract towards the brand.