Content marketing idea for snickers

                                                           Blog post 5

                                                 Yadwinder maan

“This is a student-concept for a Sheridan Pilon School of Business social media marketing course”

·         I am creating this campaign for snickers chocolate bar. It will be a celebrity endorsement in which we will hire a reputed celebrity and will get benefit of his social status and fame. As celebrities has more communication skills that attract people’s attention. Moreover, once celebrity promotes a product people remember that product and try to purchase it.

·         For this target audience is global there is no particular age group selected for this as snickers is product that can be consumed by people of any age.

·         The main objective of this campaign is to lure wide range of customers towards snickers. Moreover, we will create small video ad for this and upload it on YouTube. So, another goal is to have good views to it as if people watch it only then come to know about it and try to purchase the same product.

·         We are planning to launch this new marketing campaign during Christmas eve and the reason for this is that most of the people are free from work during this time and will be more active on their social sites. Moreover, it is an occasion and people prefer to give chocolate as a gift to their close ones. So, this is the best time to launch this campaign and draw people’s attention.

·         This campaign will be promoted on YouTube as small video ad of celebrity using the product will be posted on YouTube it will also be broadcasted on Tv channels. Moreover, sponsoring the events and games will draw more consumer attraction as when they see the posters and banners of celebrity with product.

Celebrity promotion engage and attract people in following ways:

Ø  It helps people remember ads for long term

Ø  Moreover, people follow celebrities as their idol so it helps in build trust for brand.

·         Here sample below for celebrity endorsement