KitKat vs Ferrero Rocher in YouTube

Blog post 3
By Rohit Rohit

KitKat also play a significant role in YouTube. It uploads 1-2 video every month on KitKat official channel. They post videos about how KitKat was made or what type of ingredients are present in KitKat bar. Many of their videos are based on their slogan ‘have a break, have a KitKat’.

KitKat commercial adds are about:

Ø  KitKat new flavours chocolate

Ø  How KitKat was made

Ø  Occasions adds

Ø  #have a break commercial

Ø  Charity commercial

Ø  Worldwide tours

KitKat uses hashtag #have a break, have a KitKat and encourage people to post video on YouTube.

The most successful video of KitKat was when they share a video about new flavour ‘Dessert Delight’ which got 7.6 million views, 15k likes and so on.

This video got most success because the work in video was done in creative way and the person who did a role in video was very creative.

Moving further, Ferrero Rocher also play active role in YouTube. YouTube is a channel where Ferrero Rocher post their official videos. YouTube is very important tool for Ferrero rocher because they advertise their product in very clear and in creative way.

In this channel Ferrero Rocher post different types of video like:

Ø  Different occasions videos

Ø  Gift items video

Ø  Packaging videos

Ø  Ingredients video

Ferrero Rocher also use coupons, discount on their videos for promoting their product because it is the best way of marketing the product. People can see videos worldwide with the help of You Tube.

The most famous video of Ferrero Rocher that got success in YouTube is about chocolate on Chinese new year and this video depicts the culture of Chinese people with chocolates and how they people enjoy their new year with Ferrero Rocher.

This video got 2 million views on YouTube.