KitKat Content Marketing

Blog post 5
By Rohit Rohit

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. 

Campaign are those which are used for advertising the product. Campaign plays a significant role in the business. Campaign are build to accomplish the objective or set a objective. it establishes the brand awareness to the people. The goal of the advertising campaign to achieve the business goal and profit.

·         I am creating the campaign of Nestle KitKat and the marketing campaign of KitKat would be ‘have a crunch in life’, “more wafer, more crunch “which means try something crunchy with KitKat.

·         The idea behind this campaign is promote the Nestle KitKat extra crunch chocolate. Tell people about the benefits of the chocolate and promote product worldwide through social media sites and advertisement. Celebrities will work in my advertisement and people will encourage automatically to the product.

·         I will target the children and people with age of 14-30 who love to eat KitKat chocolate. They will be targeted through advertisement, posters, banners, social media, television and so on. I will also give coupons for promoting the chocolate bar.

·         My goal through this campaign is to achieve the objective. I want that people will love my campaign and the new product.

·         I want to launch this campaign at new year eve because in that day I can get lot of attention from the people towards my product and people will love to see the campaign of new product new year eve and force people to buy this product.

·         My social strategy is to promote product worldwide. For this I will choose two platforms that first is Facebook and second is YouTube. By Facebook, we can know which types of audiences are liking our product and by YouTube we can know about like-dislike, subscription, comments to videos.

·         This campaign will attract, acquire and and engage our audience through social media. We will regularly check our channels like how people are reacting to our product, whether they liking or disliking the product or not. So social media is the best way for engaging the customers.