cadbury 5 star vs cadbury dairy milk on facebook

Sub title: Blog post 1
Author: kanwalpreet singh

5 star chewy

dairy milk silk

In today’s world Facebook is one of the strongest social media sites where the people are mostly active on. Everyone is ready to share the posts with the public and friends. Facebook is also very successful in marketing also because today every business uses Facebook as their promoting tool and Cadbury five star chocolate bar and Cadbury dairy milk chocolate bars are also doing the same to promote their products. Both these brands are frequently active on Facebook.

• ·         Firstly if we talk about the Cadbury 5star they are very often active on Facebook and they posts everything about their new or upcoming products by posting the images of the products and they also posts the videos and advertising related to the products
• ·         . They also follows the 50/50 rule very often to increase their profits. They normally posts in every 2 months. Their brand value is very large and all over the world mostly in the subcontinent areas where their sales are very much high.
• Their way of presenting the new product to the public is also very unique and interesting the most successful post of the brand was 2 months ago which is a video which has got 8.5 million views which are very much high . In the video they told about their new product which name is 5star 3D.

• On the other, Cadbury dairy milk also very active on Facebook they also post very often on Facebook. They normally post in every month and their brand value is also very high.
• ·         They very often uses the 50/50 rule as their advertisement and word of mouth promotional techniques have very high success rate.so it is very important for them to use this rule.

They normally describes about new product in their posts , their every post got likes and views but their most successful post a month ago which is a video the video got 2 million views which is a very good thing for a brand. This post is most successful as this video contains the information about their new product which has a salted flavour in it that is why this video is most successful. The keyword of dairy milk is ‘’stay curious’’ that is why the customers are always curious about their new products.