SEO AUDIT of KitKat and Ferrero Rocher
SEO Audit
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Brand A
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Brand B
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Screen Captures of both Brand’s home pages:
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 | |
1.
URL:
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||
2.
Page Title
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KITKAT
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FERRERO
ROCHER Canada
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3.
Meta Description
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"You
know what to do, just click/tap and... Have a break, have a KITKAT."
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"This
holiday season, we invite you to discover beauty in the details and delight
in each FERRERO® Moment shared with friends, family, and FERRERO
ROCHER®
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4.
Meta Keywords :
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"KITKAT, KITKATs, Break, Chocolate,
Finger"
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"pinned,
sub-feature"
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5. Structural elements:
H1, H2, H3
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H1= Have a break, have a KitKat
H2= none
H3= none
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H1= none
H2=none
H3=none
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6.
Bold/Strong tags and
7.
Italic/em tags
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Bold = none
Italic= none
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Bold = none
Italic= none
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8.
Alt Text
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Alt 1 = Pinterest
Alt 2 =
YouTube
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Alt
1="FERRERO ROCHER® Canada"
Alt 2= Tumblr
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9.
Page Load Time
(estimate or
use Moz)
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3 second
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2 second
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10. Call-to-action:
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SHARE AND YOU
COULD WIN SUPER BOWL TICKETS
You might not
share your friends’ fandom but you can share a KITKAT. And maybe, free
tickets to SUPER BOWL LIII. All you have to do is look below. Oh, and win…
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NO
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11. Anchored Text:
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1. Select any language
2. Social media links.
3. Choose country
4. Contact us
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12. Mobile Friendly:
Yes/No
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yes
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no
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13. Social Media:
(List all SM
icons on the home page.
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Facebook
Google plus
YouTube
Tumblr
Twitter
Pinterest
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Facebook
Twitter
You tube
Instagram
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